Keep things simple and your logo to-the-point

Let your company name stand out.
Let your company name stand out.

Small businesses need to think about a logo that will get them noticed by potential customers. Before you put your brand on everything from entrance mats to outdoor signage, you need to make sure you have a recognizable logo that will last for years.

However, some small businesses might struggle when trying to showcase their brand. According to Newsday, small businesses may want to consider using a name in their logo so it’s more recognizable. The news provider also suggests keeping it simple, and noted that an analysis of more than 2,000 logos had a 94 percent rate of being minimalistic, instead letting the brand speak for itself rather than over-the-top design.

The news provider reports that logos should reflect the brand in an honest way, and there’s where the name can come into play. Especially for a small business, you may not be able to get the same recognition with just a design.

Forbes reports you’ll also want to think about your font when choosing a logo, since typography can really affect how a design looks. The news provider suggests looking at fonts that you think would best reflect your company’s personality, particularly if you’re keeping your logo simple like the organization’s name.

Connect with on Google+.

Leave a Reply

Your email address will not be published. Required fields are marked *