Add your logo and personality to your lobby

Are you showing off your logo and brand colors?
Are you showing off your logo and brand colors?

When decorating your office, a lot of thought should go into the kind of ambiance you want to evoke. You want to greet people as soon as they enter, so be sure to purchase a logo mat that lets people know where they right when they walk in the door.

First impressions are everything. According to Entrepreneur, people can make up their mind within a couple of seconds of entering your office. Whether it’s potential clients or employees, you want to make sure you have a warm and welcoming environment so people are excited to be there.

The news provider suggests the logo should be present in the entryway. Whether near the door with a logo mat or lit up on the wall as soon as a guest enters, they need to be able to see your logo clearly.

Inc. reports that decorations should be all about personalization. You as a brand want to be able to stand out. In addition to putting your logo strategically around the office, you may want to consider picking out artwork or quirky designs that can showcase your company’s culture. Décor can be a great way to show off the personality of your employees and your brand.

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Does your logo communicate your brand vision?

What is the best graphical representation of your brand?
What is the best graphical representation of your brand?

Do you have a strong logo that best represents everything your company stands for? Many businesses often struggle with how to best communicate their message to the masses, but a logo can go a long way. By incorporating it into everything from your entryway mat to business cards, it can really become a part of brand identity.

Business 2 Community suggests taking the time to really think about the kind of message you want your logo to convey. Think about what color scheme would best represent your company, for example. Colors can actually invoke certain emotions – think red for energy, blue for calm and so on. Adding even a pop of color can help a logo stand out against a plain backdrop.

Additionally, the news provider suggests thinking about how a logo can stand the test of time. While there will always be design trends, taking the time to conceptualize how your brand could change over time can give you insight into the right design.

Mashable suggests picking a logo that is visually appealing for a lot of different scenarios. Whether it’s on a logo mat, printed out or on a sign, you always want it to look good. Try it against a number of different background colors beforehand to make sure it’s the right one.

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Creating festive logo mats for the holiday retail rush

Create a custom logo mat for the season!
Create a custom logo mat for the season!

To bring people in to your store during the busiest time of year, have you ever considered seasonal decorations? The end of Halloween marks the start of some of the busiest shopping days of the year, and retailers need to pull out all the stops to ensure they are bringing in foot traffic.

You can add a little holiday spirit to the decorations you already have around the store. For starters, consider creating a holiday logo specifically for these couple of months and have logo mats created to show off your festive spirit.

Be mindful of color scheme. It’s important to steer clear of getting too wrapped up in actual holidays. Instead, try to focus on the season itself. Including a winter color scheme, regardless of whether or not it includes your typical store colors, is a great way to do this. Other decorations, such as snowflakes and snowmen, get your store into the seasonal spirit while staying nondenominational.

By pairing your holiday logo entrance mats with chalkboards talking about your seasonal promotions. This is a great way to bring in new business and welcome some holiday sales. Be sure you always have a greeter stationed to answer any questions from new guests.

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Getting logo mats out in time for the holiday season

A logo mat can set you ahead of the competition.
A logo mat can set you ahead of the competition.

With Halloween days away, it’s the unofficial start to the holiday shopping season. Businesses can expect a ton of foot traffic in the coming days as shoppers look to get their lists done early this year. Effectively marketing your store is key for bringing in some of the big sales and taking advantage of this busy time of year.

You’ll want to get your logo mats orders in now, if you haven’t already. In order to drive in foot traffic, you need to make your space recognizable. Keep in mind when people are walking around a lot of stores that they may not be able to see your front sign due to their vantage point. The logo mat can help you still get noticed. As people walk by from store to store, passing an outdoor logo mat will alert them to your business, causing them to look up and check out your offerings.

In addition to the logo mat, it may be a good idea for you to put out a sandwich board that advertises your holiday sales and whatever other promotions you have going on.

Taking the time to market your storefront is what will separate you from your neighbors and the competition. Make sure to really stand out.

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