Make sure you think about the ambiance of your lobby

An entrance mat can set the scene.

When someone walks into your lobby, you want them to feel welcomed. While having an entrance mat to greet them and someone at the front desk to help, a lot goes into setting the right ambience. Particularly if your lobby also serves as a place for guests to wait, it’s important that they feel comfortable as soon as they walk in.

It comes down to a psychology, particularly in the hotel industry, which completely revolves around the idea of hospitality. If you want people to feel comfortable in your rooms, you want that level of security to start as soon as they walk in the door. Hotel Management reports that the industry leaders are taking a look at lobby space and trying to make sure it’s a one-stop shop for everything a guest may need. As the source points out, a guest can grab a coffee, a drink at the bar or catching up on work at an open table. It’s important to address as many guest needs as possible.

As Ambius points out, the hotel industry specializes in human interaction, so it’s important that as guests’ expectations and needs evolve, so does the industry. This will help gain customer loyalty if they always have a good experience.

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Stay safe and avoid spills this winter

Make safety a priority this winter.

The winter is a popular time for slips and falls, because people are at risk for slipping on ice outside and tracking in excess moisture once they enter a building. While having an entrance mat can help provide traction and sop up any moisture from the snow and ice outside, it’s important for building managers to remain vigilant in preventing injuries inside their building.

Safety and Health Magazine reports the winter is always a hazardous time for worker safety, so it’s important to take precautions to stay healthy all year round. The news provider reports it’s common for heavily trafficked areas to experience a buildup of snow and ice. In addition to having an entrance mat to help absorb some of the excess moisture, consider keeping a wet floor sign at the front so people are aware as soon as they enter.

It’s imperative for managers to make safety a top concern. According to the Occupational Safety and Health Administration, falls in the workplace can lead to a drop in productivity, an increase in workers’ compensation and overall insurance rates, and unexpected costs for training a replacement worker, should someone have to take a leave of absence for his or her injury.

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Think of logos as a way to drum up recognition

Does your logo make sense for your business?

Logos are everywhere for a company. They’re on entrance mats, coffee cups, business cards and the sign as soon as you walk through the door. They’re what draws a potential customer into the business in the first place. It’s important for companies to think long and hard about what their logo is.

According to Fast Company Design, the logo is an important component when building a brand, but it’s also critical to build a reputation. The logo is a visual way for people to recognize your organization, but having a good reputation can help you with word of mouth when potential customers are asking their peers about providers. The source reports that sometimes managers can get tripped up with symbols, because they may not represent the service you provide but rather how your company should be thought of.

Entrepreneur reports you need to think about the kind of design element you want for your logo. While some businesses may choose something abstract to not represent anything but rather serve as art, others will try and use typography to visually represent their company name. You need to try and think about what makes the most sense and how well your customers know your brand.

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Why a logo is important for your business

Your logo can be a great way for customers to remember you.

When you’re trying to think through your logo, you need to keep your company message in mind. This logo will be on everything from the entrance mats of your business to business cards to signage, so it’s important you get it right. This is how people will remember your business, so it’s good to leave them with a positive impression.

TG Daily reports that the right logo helps engage the audience, so you need to make sure you stand out. Depending on the service you offer, there could be a lot of competition so you need to make sure that you stand out. This can help customers remember your business and also increase brand loyalty. As a result, you can bring on a loyal group of customers.

For businesses that are concerned that the right logo could be costly, but Inc. reports it doesn’t have to be. The news provider points out that Twitter paid $15 for its logo and Nike’s swoosh cost them a total of $35. This is something to keep in mind when a small business is trying to get off the ground but is concerned about cost. Building a brand doesn’t always have to take too much from the bottom line.

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