When people first enter your office, do they see a logo mat? You want visitors to see your business right when they enter, and there are a lot of benefits to having it front and center, whether indoors or outdoors.
The biggest benefit of all to having a logo entrance mat is that your brand greets a visitor, employee or customer as soon as they walk in. You want to leave a lasting brand impression, so keeping the logo in different areas throughout the workplace can help reinforce your company name.
The other benefit to entrance mats? They provide a line of defense against the dirt and grime tracked in from the outside. No matter what the weather, people inevitably get residue on the bottoms of their shoes. You want to have a good impression on anyone who walks through your doors, and having dirty, scuffed floors can prevent that. Instead, choose a mat with extra traction that can help wipe off shoes as a person walks through the doors. This will leave the outside residue in the lobby, away from the polished floors of your business.
Related, the mat can also provide an extra level of safety, as water-absorbent options can prevent moisture from accumulating on the floor, making for a potentially dangerous situation.
Lobbies are the first impression a person gets as soon as they enter your building, and you want to make sure you and your company are starting out on the right foot. Having something eye-catching, like a bright colored logo entrance mat, is a great way to get people excited as they come through the door.
There are other ways you can attract guests through decorating. According to Curbed, taking risk with design can be a creative way to make your company stand out. The news provider recommends not being afraid to mix different patterns between the carpets, furniture and wall hangings. Or, choosing brightly colored accent pieces can really make a room pop without being too overwhelming. It doesn’t necessarily have to be neon. The news provider suggests that even dark colors can have a major impact on the overall design of a lobby.
AZ Central reports you’ll want to stick to a central theme with your lobby. If you think about what you want your business to portray, you can work the theme around that. Think about the kind of tone you want to set for your business, is it more professional or do you tend to be more a casual office? The lobby can help you reflect that.
Do you have a strong logo that best represents everything your company stands for? Many businesses often struggle with how to best communicate their message to the masses, but a logo can go a long way. By incorporating it into everything from your entryway mat to business cards, it can really become a part of brand identity.
Business 2 Community suggests taking the time to really think about the kind of message you want your logo to convey. Think about what color scheme would best represent your company, for example. Colors can actually invoke certain emotions – think red for energy, blue for calm and so on. Adding even a pop of color can help a logo stand out against a plain backdrop.
Additionally, the news provider suggests thinking about how a logo can stand the test of time. While there will always be design trends, taking the time to conceptualize how your brand could change over time can give you insight into the right design.
Mashable suggests picking a logo that is visually appealing for a lot of different scenarios. Whether it’s on a logo mat, printed out or on a sign, you always want it to look good. Try it against a number of different background colors beforehand to make sure it’s the right one.
An office lobby serves as the first welcome when any prospective clients, employees or business partners enter. You want it to be warm and inviting, having your logo mat prominently displayed in the doorway, so visitors know exactly where they are when they enter. You might even consider an entrance mat that’s brightly colored, in order to draw attention to your company name and slogan.
According to Entrepreneur, the entrance is the first impression someone gets the second they walk into your office. They could judge a company just based on this impression. In an effort to make sure you start off on the right foot, make sure it’s warm and inviting. In addition to the decor of the lobby, the news provider says the size is important as well. People don’t want to be overwhelmed when they enter, so designing an office lobby space that seems cozy and inviting is a great way to help visitors feel comfortable.
All Business reports that the overall office space can say a lot about a company, so you want to make sure you leave an inviting, organized impression that will make visitors feel right at home. Additionally, this can help make employees feel at ease, as they spend the majority of their days within the office space.