Companies rely on their logos for trying to get the message out about their services. However, some managers could really struggle with trying to showcase what exactly they do. There are ways to sneak your business model into the logo, and soon it could be everywhere from your entrance mats to business cards.
According to CNN Style, companies have gotten creative with hidden meanings in their logos, like FedEx putting the arrow between the E and X, Toblerone hiding a bear in the mountain of the logo and electric company ED using negative space to have their logo look like a plug.
However, as the news provider points out, sometimes the hidden meaning in a logo is completely by accident. The consulting firm that manages FedEx explained to the news provider that the arrow was an accident, but it ended up working really well.
Not only is this a clever way to add to a logo, it can also help create brand loyalty. CNBC reports that brands use hidden meanings in logos as a way to unconsciously convey emotional responses when seeing these designs. This can help bring brand loyalty to the forefront, and potential customers may find a sense of comfort from these brands, keeping them as customers for life.
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