Choosing a logo can be one of the biggest decisions you make when starting a small business. This logo will eventually appear on everything from your business cards to your welcome mat to the sign everyone sees when they first enter your business. You need to make sure the branding is cohesive throughout.
According to Forbes, while you could leave the logo creation up to a graphic designer, it’s important that you have some input. You know your brand better than anyone, and you need to be able to properly convey what it is to your customers. You may not need to have a background in design, but you should try to have some ideas in your head to someone who is able to execute.
While you may look to others for inspiration, your creation should be totally your own. Mashable suggests making sure that your logo is unique to your business, so customers are able to pick it out immediately. When it looks as if you’ve copied it from another company, it could lead to accusations of plagiarism. No matter what kind of industry you’re in, you want to show people that you’re creative, and a logo can help with that.
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